So when I started writing Mean People Suck, I knew I wanted to include it. She shared this story with me a couple of years ago when we met over coffee. Michele Miller is a true content thought leader and chief storyteller at Magento. The results of it really shifted the way I viewed marketing. When I learned about the project, I was floored. It’s called the “Significant Objects Project.” There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. Marketing with stories makes your brand more relatable, creates an emotional connection, and gets your audience to act. The story should not be about your brand or product.Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing.
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